> For the complete documentation index, see [llms.txt](https://cloudaxhq.gitbook.io/cloudax-whitepaper/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://cloudaxhq.gitbook.io/cloudax-whitepaper/ecosystem-growth/user-acquisition.md).

# User Acquisition

A large and constantly growing user base ensures sufficient funding for the platform maintenance, continuous development, and growing profits for token holders. Therefore, it is vitally important to have a sophisticated strategy for acquiring new users and keeping the existing ones.

Our user acquisition strategy is built to systematically and sustainably drive users towards the ecosystem. The strategy involves:

* Reward Systems
* Affiliate Programs
* Influencer Marketing
* Onsite Competitions
* Community Angels